Case Study | Heinemann Lunar New Year 2023 Activation

Project

Brief

As the world celebrated the annual tradition of Lunar New Year, Heinemann, a leading airport retailer, wanted to make a thoughtful statement in Sydney and Gold Coast International airports. That's why they turned to long-term partner, Art & Soul Creations to create a display that would captivate and inspire.

Solution

By collaborating closely with Heinemann's Sydney team and their global team in Singapore, the Art & Soul team supported a worldwide campaign that not only celebrated the Lunar New Year in their flagship Australian stores but also left a lasting impression for travellers. We designed a reusable display fixture, featuring vibrant red cladding, and an oversized bunny to embody The Year of the Rabbit.

Result

The results were truly stunning. The giant bunny leapt into the hearts of travellers, providing a memorable photo-op for passengers during the peak holiday period. Heinemann was thrilled with the outcome, as they successfully honoured the Lunar Year and elevated their brand in a meaningful way.